What kind of email addresses are OK to send to

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We do not provide legal advice or assume liability for information provided here. If in doubt, please contact a lawyer. The following information only applies to Germany.
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Contents

Introduction

You can only send messages to recipients if you have either their express consent to do so or in cases where you can assume they will give their consent.

Consent

Express consent

You can prove explicitly that recipients have given you permission to send them newsletters. You may have received permission from recipients, for example, through the double opt-in method.

Assumed consent

If you have already sold goods or services to recipients, you can then send them advertising for similar goods and services.

The following conditions must be met:

Can I send mailings to e-mail addresses I have purchased?

No! When purchasing e-mail addresses, no permission is granted for sending mailings to recipients.


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