What kind of email addresses are OK to send to
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You can only send messages to recipients if you have either their express consent to do so or in cases where you can assume they will give their consent.
You can prove explicitly that recipients have given you permission to send them newsletters. You may have received permission from recipients, for example, through the double opt-in method.
If you have already sold goods or services to recipients, you can then send them advertising for similar goods and services.
The following conditions must be met:
- You generated or received a recipient’s e-mail address through the sale of a product or service.
- The recipient has not objected to use of their e-mail address.
- When obtaining the e-mail address and every time the e-mail address is used, the recipient is notified of the fact that they can forbid use of their e-mail address at any time.
- You may only send advertising to recipients for offers that are similar to those of the initial order.
Can I send mailings to e-mail addresses I have purchased?
No! When purchasing e-mail addresses, no permission is granted for sending mailings to recipients.