Why does my e-mail end up in the spam folder?

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Contents

Introduction

Certified Senders Alliance

Spam is a widely discussed topic. Our membership in the Certified Senders Alliance guarantees delivery through many German ISPs (that is, the e-mail ends up in the recipient’s inbox!). For more information, see http://www.certified-senders.eu

What we do to avoid being classified as spam

Watch out for the contents of your e-mailings

In most cases, if a newsletter goes directly to spam in a recipient’s e-mail software (e.g. Outlook), the problem has nothing to do with the method of delivery. Instead, it’s because of the e-mail’s contents. That’s something we can’t influence.

The best thing to do is take a close look at what you write. The subject line is particularly important. And try not to use dummy copy (e.g. Lorem ipsum dolor...) or repeat text blocks in an e-mail too often.


See also

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